Tuesday Sep 13, 2022

Ep 1 – Deborah Liu, CEO of Ancestry

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: https://JeffreyPfeffer.com/


Deb Liu, CEO of the $4.7 billion company Ancestry, author of Take Back Your Power: 10 New Rules for Women at Work and a former student of Jeffrey Pfeffer, Ph.D shares how she overcame enormous amounts of challenges and career discrimination, why amplifying your work is a generous act, and questions to bring you to reaching your career goals more efficiently.

  • How her careers at PayPal, eBay, and Facebook helped her learn to use her voice to overcome challenges
  • The challenges Asian women face in their careers and how she overcame them
  • How she actively worked to change her shy nature to cultivate power and executive presence
  • Why asking for help and resources is a sign of strength
  • How differently telling the story of a product shifts support and revenue
  • How a core team of four expanded to twelve and the impact that team created
  • The Hero’s Journey in relation to projects, failure, and changing perspective
  • The importance of sharing more about the work you are doing, especially to your manager
  • A new way to look at self-promotion
  • How people are willing to engage in power and influence if they don’t think it’s for selfish motives
  • The value in giving your team credit
  • Recommendations she makes to other women
  • Questions to ask to bring you closer to reaching your job and income goals
  • The importance of a learning mindset
  • Creating balance at home


Deborah Liu is a seasoned technology executive based in Silicon Valley. She is currently the president and CEO of Ancestry, the company at the forefront of family history and consumer genomics. Prior to this, she served on the leadership team of Facebook, where she was the vice president of Facebook App Commerce. During her time there, she founded Facebook Marketplace and created Facebook Pay, Facebook Audience Network, and App Ads. Previously, she spent several years at PayPal, where she led the eBay marketplace product team, created the charitable donations and social commerce teams, and worked in corporate strategy. An alum of Duke and Stanford University, she also serves on the board of Intuit and is cofounder of the nonprofit Women in Product. She lives with her husband, three kids, and mom in California. 

Deb's Newsletter: https://debliu.substack.com/
Book order link: https://amzn.to/3FmjU0v

Produced by the MunnAvenuePress.com

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